GIFs are awesome.  Everyone loves coming across a hilarious GIF on Facebook or in a forum.  Tech giants are finally catching on and trying to claim the medium for their own.  Instagram Boomerang, Apples Live Photos, Google Photos Instant Animation, and Giphys Giphy Cam all want a piece of the pie.  Each one's approach is a little different; let's see who gets it right and who falls short.